Laurens
Boex

Laurens’ current work focuses on providing mobility advice to employers aimed at sustainability. Additionally, he is focusing on governmental bicycle policies.

Laurens (1981) connects 3PM with the creative world. Thanks to his background in the creative sector, he translates our ideas and ambitions - as well as those of our clients - into new solutions. He developed, together with Soigneur Agency, the Fietspas010, the ‘ikfietsbeschaafd’ campaign and podcast series ‘Het Fietspadgesprek’. He founded Rodesk 2012, a digital design agency specialising in UX design. At the end of 2019, he sold Rodesk to focus on sustainable mobility and fully promote cycling.

“I want to contribute to a future-proof society, and mobility plays a significant role. My driving force is focused on active mobility and the contribution this can make to everyone commuting to work. I wanted to explore this further, and the collaboration with 3PM felt like a logical step. I am most interested in the behavioural aspect of mobility and how we can positively impact travel behaviour to create a more social and healthier world."