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Bicycle promotion

The bicycle holds a special place in our hearts. We are all strong advocates for the bicycle as a solution to various (social) problems.

You were already aware that cycling contributes to better accessibility, CO2 reduction, and healthier individuals. But how can you use the bicycle sustainably? The way we move from A to B is changing rapidly. In almost every local area, the bicycle is a fantastic alternative to the car and works well with public transport. That’s why more and more governments are strongly promoting cycling and walking, also known as active mobility.

It might be a bit of a challenge sometimes, but travelling by train and OV-fiets is the perfect way for commuting and for business journeys.

It might be a bit of a challenge sometimes, but travelling by train and OV-fiets is the perfect way for commuting and for business journeys.

More people on bicycles

Active and sustainable mobility plays a key role in the mobility transition. Cycling and walking contribute positively to accessibility, the economy, vitality, well-being, and an attractive living and business climate in towns and cities. Almost everyone benefits from people cycling.

We support governments in developing cycling promotion policies and programs to encourage more people to cycle.

The bicycle as a means

Local government policy on cycling is not just about ‘hard’ aspects, like infrastructure, the colour of asphalt, the network, routes, parking facilities and other ‘hard’ amenities. There is also a softer side to the cycling policy, which we call the cycling promotion policy.

Cycling promotion policy involves target groups and behaviour. Who does not cycle enough or not at all? Is that a bad thing? And if so, what is needed to get this target group to start cycling? An immigrant worker who cannot cycle benefits from cycling lessons, a child without a bicycle should get one, and a nice parking facility may persuade a commuter who lives five kilometres from work.

There are still many opportunities in this softer side of cycling policy, both for governments and employers.

Want to know more about cycling promotion?

Contact Laurens.

Partner & consultant

Laurens Boex


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Els is a strategic thinker and is aware of complex organisations' operational side. For her, bridging vision and policies with the daily reality of people, processes, and systems is the art of developing genuinely effective mobility policies.

Els (1979) found her way into the HR world after studying cultural anthropology and following HR training. She specialised in the more 'hard' side of HR. Processes, systems and data. Ensuring that the fundamentals for employees are well-organised smartly. She first got involved in mobility on her HR agenda at the OLVG hospital in Amsterdam. Innovative mobility policies became an important employment condition due to a growing shortage of healthcare professionals and an overheated housing market in a city as Amsterdam. Under Els' HR Services Manager leadership, a new mobility policy was developed in 2021. Her interest and enthusiasm for the field of mobility, as well as her collaboration with 3PM, were born here. She has been working as a consultant for 3PM since 2023.

"Ik ben een fanatieke woon-werk fietser. Al 15 jaar fiets ik minstens 20 kilometer per werkdag. Ooit maakte ik een kort uitstapje naar een baan met een leaseauto en sindsdien weet ik dat ik de voordelen van elke dag buiten zijn, bewegen en een voorspelbare reistijd nooit meer wil missen. Een fiets is voor mij overigens puur een vervoermiddel. Voor sport of hobby zul je mij niet op een fiets zien"



Partner & consultant

Paul connects people and ideas. He navigates change processes around mobility for employers and governments while keeping the content in focus. He utilizes his extensive knowledge of mobility and his network within shared mobility, sustainable logistics, and mobility consultancy for employers.

Paul (1973) is a business-savvy consultant in sustainable mobility. He assists employers and governments in achieving sustainability goals concerning mobility. This could involve promoting cycling and implementing shared mobility or Zero Emission Urban Logistics, always with a broad perspective and a connecting approach. Paul was involved in establishing the Institute for Sustainable Mobility and served as the program manager for "Het Nieuwe Rijden". He also worked with governments on promoting cycling for a sustainable shift in behavioural change. Before that, he was a supply chain manager in the aviation, food, pharmaceutical, and automotive industries. He had been working with 3PM for several years and became a partner in early 2019.

“Like Tobias, Laurens, and Roel, I greatly advocate the bicycle. In 2019, I even participated in the Marmotte. But I can certainly say that I stand out from my colleagues: I’m flying!”



Partner & consultant

Laurens’ current work focuses on providing mobility advice to employers aimed at sustainability. Additionally, he is focusing on governmental bicycle policies.

Laurens (1981) connects 3PM with the creative world. Thanks to his background in the creative sector, he translates our ideas and ambitions - as well as those of our clients - into new solutions. He developed, together with Soigneur Agency, the Fietspas010, the ‘ikfietsbeschaafd’ campaign and podcast series ‘Het Fietspadgesprek’. He founded Rodesk 2012, a digital design agency specialising in UX design. At the end of 2019, he sold Rodesk to focus on sustainable mobility and fully promote cycling.

“I want to contribute to a future-proof society, and mobility plays a significant role. My driving force is focused on active mobility and the contribution this can make to everyone commuting to work. I wanted to explore this further, and the collaboration with 3PM felt like a logical step. I am most interested in the behavioural aspect of mobility and how we can positively impact travel behaviour to create a more social and healthier world."



Partner & consultant

Roel focuses on content. When it comes to business travel and commuting to and from work, he knows all the ins and outs - and if he doesn’t, he feels he should. He's also quite proficient in tax matters.

Roel (1967) holds a degree in econometrics. The hard side of the economy, we could say. He learned to create models and forecasts of transportation flows. But above all, he knew how to analyse effectively, draw connections, and make complex issues understandable. Roel knows his way around numbers. But he is also happy to write things down for you. Even more so, he prefers to assist you in getting your people to work sustainably and healthily. In his first job at Rijkswaterstaat, he worked on calculations for the Betuweroute and the locks of IJmuiden. After that, mobility remained his area of expertise at KPMG. He worked on consulting projects involving market liberalisation in public transportation and the merger between NS Cargo and Deutsche Bahn.

“Cycling is a big thing for me. In addition to those of my family members, I have seven bikes in the garage, and together, they cover more kilometres per year than my car. Whenever I hear a freewheel clicking, I always have to take a look to see which bike is passing by. And if it were up to me, every blog post at 3PM would be about bikes. I really believe the bicycle is the answer to all world problems.”


van den Briel

Partner & consultant

Tobias enjoys focussing on the more complex and strategic mobility challenges employers are facing. He specialises in developing new mobility policies for large employers, from start to finish, from the business case to implementation.

Sustainability. More specifically, sustainable mobility. Tobias’ (1977) favourite topic. The knowledge that travelling can be a lot smarter and cleaner. During his Technical Public Administration study at the University of Twente, he specialised in the societal impacts of mobility. How do we move around, and what does that mean for us and our environment? He learned how to develop robust business cases and cost-benefit analyses for these matters at the economic consulting firm Decisio in Amsterdam. His focus moved to employee mobility. He helped hundreds of employers with his team - from production companies to non-profit organisations - with commuting to and from work questions. He left Decision in 2012 to work together with Roel, the foundation of 3PM.

“I am not as fanatic about cycling as the others at 3PM. For example, I have no idea what a Sturmey-Archer hub is. But I do thoroughly enjoy my Stromer, a speed pedelec. It enables me to attend all my appointments in the area by bike—such freedom. Never again depending on traffic, but just go! For appointments beyond the reach of my speed pedelec, I use the combination of train and OV-fiets as much as possible."