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You were already aware that cycling contributes to better accessibility, CO2 reduction, and healthier individuals. But how can you use the bicycle sustainably? The way we move from A to B is changing rapidly. In almost every local area, the bicycle is a fantastic alternative to the car and works well with public transport. That’s why more and more governments are strongly promoting cycling and walking, also known as active mobility.
It might be a bit of a challenge sometimes, but travelling by train and OV-fiets is the perfect way for commuting and for business journeys.
Active and sustainable mobility plays a key role in the mobility transition. Cycling and walking contribute positively to accessibility, the economy, vitality, well-being, and an attractive living and business climate in towns and cities. Almost everyone benefits from people cycling.
We support governments in developing cycling promotion policies and programs to encourage more people to cycle.
Local government policy on cycling is not just about ‘hard’ aspects, like infrastructure, the colour of asphalt, the network, routes, parking facilities and other ‘hard’ amenities. There is also a softer side to the cycling policy, which we call the cycling promotion policy.
Cycling promotion policy involves target groups and behaviour. Who does not cycle enough or not at all? Is that a bad thing? And if so, what is needed to get this target group to start cycling? An immigrant worker who cannot cycle benefits from cycling lessons, a child without a bicycle should get one, and a nice parking facility may persuade a commuter who lives five kilometres from work.
There are still many opportunities in this softer side of cycling policy, both for governments and employers.
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