3PM is a consultancy agency for sustainable mobility and bicycle promotion

We promote sustainable mobility and ensure more people cycle. Our knowledge and experience assist employers and governments with inquiries regarding sustainable mobility. We facilitate changes in travel behaviour, CO2 reduction, and healthy employees.

We analyse, provide impartial advice, and offer implementation support without any hassle.


We analyse, provide impartial advice, and offer implementation support without any hassle.

Our services

Mobility scan

The mobility scan gives insight into how your organisation performs in terms of mobility and identifies areas with potential for change and improvement.

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Mobility advice

For HR professionals, facility managers, and executives seeking practical answers to questions on corporate mobility, commuting, and business-related travel.

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Mobility policies

Mobility policies impact your organisation’s travel behaviour and provide clarity for employees, customers, and suppliers.

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Bicycle promotion

Having more people cycling has been proven to positively impact accessibility, quality of life, environmental impact, the economy and health.

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For a shift in travel behaviour

Travel behaviour changes by promoting sustainable employability and vitality.

For a smaller carbon footprint

Alternative travel options can significantly move many organisations forward in reducing CO2 emissions.

For intelligent and sustainable travel

Corporate mobility can often be offered more smartly and efficiently.

We are committed to sustainable mobility and strive to contribute to a better future. Due to climate concerns, our health, and our wallets, we can and must travel differently.

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Why keep walking around with your questions on mobility? Call or email us or make an appointment.


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Els is a strategic thinker and is aware of complex organisations' operational side. For her, bridging vision and policies with the daily reality of people, processes, and systems is the art of developing genuinely effective mobility policies.

Els (1979) found her way into the HR world after studying cultural anthropology and following HR training. She specialised in the more 'hard' side of HR. Processes, systems and data. Ensuring that the fundamentals for employees are well-organised smartly. She first got involved in mobility on her HR agenda at the OLVG hospital in Amsterdam. Innovative mobility policies became an important employment condition due to a growing shortage of healthcare professionals and an overheated housing market in a city as Amsterdam. Under Els' HR Services Manager leadership, a new mobility policy was developed in 2021. Her interest and enthusiasm for the field of mobility, as well as her collaboration with 3PM, were born here. She has been working as a consultant for 3PM since 2023.

"Ik ben een fanatieke woon-werk fietser. Al 15 jaar fiets ik minstens 20 kilometer per werkdag. Ooit maakte ik een kort uitstapje naar een baan met een leaseauto en sindsdien weet ik dat ik de voordelen van elke dag buiten zijn, bewegen en een voorspelbare reistijd nooit meer wil missen. Een fiets is voor mij overigens puur een vervoermiddel. Voor sport of hobby zul je mij niet op een fiets zien"



Partner & consultant

Paul connects people and ideas. He navigates change processes around mobility for employers and governments while keeping the content in focus. He utilizes his extensive knowledge of mobility and his network within shared mobility, sustainable logistics, and mobility consultancy for employers.

Paul (1973) is a business-savvy consultant in sustainable mobility. He assists employers and governments in achieving sustainability goals concerning mobility. This could involve promoting cycling and implementing shared mobility or Zero Emission Urban Logistics, always with a broad perspective and a connecting approach. Paul was involved in establishing the Institute for Sustainable Mobility and served as the program manager for "Het Nieuwe Rijden". He also worked with governments on promoting cycling for a sustainable shift in behavioural change. Before that, he was a supply chain manager in the aviation, food, pharmaceutical, and automotive industries. He had been working with 3PM for several years and became a partner in early 2019.

“Like Tobias, Laurens, and Roel, I greatly advocate the bicycle. In 2019, I even participated in the Marmotte. But I can certainly say that I stand out from my colleagues: I’m flying!”



Partner & consultant

Laurens’ current work focuses on providing mobility advice to employers aimed at sustainability. Additionally, he is focusing on governmental bicycle policies.

Laurens (1981) connects 3PM with the creative world. Thanks to his background in the creative sector, he translates our ideas and ambitions - as well as those of our clients - into new solutions. He developed, together with Soigneur Agency, the Fietspas010, the ‘ikfietsbeschaafd’ campaign and podcast series ‘Het Fietspadgesprek’. He founded Rodesk 2012, a digital design agency specialising in UX design. At the end of 2019, he sold Rodesk to focus on sustainable mobility and fully promote cycling.

“I want to contribute to a future-proof society, and mobility plays a significant role. My driving force is focused on active mobility and the contribution this can make to everyone commuting to work. I wanted to explore this further, and the collaboration with 3PM felt like a logical step. I am most interested in the behavioural aspect of mobility and how we can positively impact travel behaviour to create a more social and healthier world."



Partner & consultant

Roel focuses on content. When it comes to business travel and commuting to and from work, he knows all the ins and outs - and if he doesn’t, he feels he should. He's also quite proficient in tax matters.

Roel (1967) holds a degree in econometrics. The hard side of the economy, we could say. He learned to create models and forecasts of transportation flows. But above all, he knew how to analyse effectively, draw connections, and make complex issues understandable. Roel knows his way around numbers. But he is also happy to write things down for you. Even more so, he prefers to assist you in getting your people to work sustainably and healthily. In his first job at Rijkswaterstaat, he worked on calculations for the Betuweroute and the locks of IJmuiden. After that, mobility remained his area of expertise at KPMG. He worked on consulting projects involving market liberalisation in public transportation and the merger between NS Cargo and Deutsche Bahn.

“Cycling is a big thing for me. In addition to those of my family members, I have seven bikes in the garage, and together, they cover more kilometres per year than my car. Whenever I hear a freewheel clicking, I always have to take a look to see which bike is passing by. And if it were up to me, every blog post at 3PM would be about bikes. I really believe the bicycle is the answer to all world problems.”


van den Briel

Partner & consultant

Tobias enjoys focussing on the more complex and strategic mobility challenges employers are facing. He specialises in developing new mobility policies for large employers, from start to finish, from the business case to implementation.

Sustainability. More specifically, sustainable mobility. Tobias’ (1977) favourite topic. The knowledge that travelling can be a lot smarter and cleaner. During his Technical Public Administration study at the University of Twente, he specialised in the societal impacts of mobility. How do we move around, and what does that mean for us and our environment? He learned how to develop robust business cases and cost-benefit analyses for these matters at the economic consulting firm Decisio in Amsterdam. His focus moved to employee mobility. He helped hundreds of employers with his team - from production companies to non-profit organisations - with commuting to and from work questions. He left Decision in 2012 to work together with Roel, the foundation of 3PM.

“I am not as fanatic about cycling as the others at 3PM. For example, I have no idea what a Sturmey-Archer hub is. But I do thoroughly enjoy my Stromer, a speed pedelec. It enables me to attend all my appointments in the area by bike—such freedom. Never again depending on traffic, but just go! For appointments beyond the reach of my speed pedelec, I use the combination of train and OV-fiets as much as possible."