Tobias
van den Briel
Partner & consultant
Partner & consultant
Sustainability. More specifically, sustainable mobility. Tobias’ (1977) favourite topic. The knowledge that travelling can be a lot smarter and cleaner. During his Technical Public Administration study at the University of Twente, he specialised in the societal impacts of mobility. How do we move around, and what does that mean for us and our environment? He learned how to develop robust business cases and cost-benefit analyses for these matters at the economic consulting firm Decisio in Amsterdam. His focus moved to employee mobility. He helped hundreds of employers with his team - from production companies to non-profit organisations - with commuting to and from work questions. He left Decision in 2012 to work together with Roel, the foundation of 3PM.
Consultant
Consultant
Partner & consultant
Partner & consultant
Partner & consultant
During a semester in Porto, he discovered the vast differences in cycling culture and infrastructure compared to the Netherlands. This raised a key question for him: how can more people in cities like Porto be encouraged to cycle? He firmly believes that cycling not only contributes to physical and mental wellbeing but also has a significant impact on the climate and economy. His interest led him to an internship at BYCS, an NGO that promotes cycling worldwide, where he worked as an active mobility intern on projects aimed at increasing bicycle use. Now, he continues this passion at 3PM, where he supports the team in addressing mobility challenges, with a specific focus on the role of cycling.
Els (1979) found her way into the HR world after studying cultural anthropology and following HR training. She specialised in the more 'hard' side of HR. Processes, systems and data. Ensuring that the fundamentals for employees are well-organised smartly. She first got involved in mobility on her HR agenda at the OLVG hospital in Amsterdam. Innovative mobility policies became an important employment condition due to a growing shortage of healthcare professionals and an overheated housing market in a city as Amsterdam. Under Els' HR Services Manager leadership, a new mobility policy was developed in 2021. Her interest and enthusiasm for the field of mobility, as well as her collaboration with 3PM, were born here. She has been working as a consultant for 3PM since 2023.
Paul (1973) is a business-savvy consultant in sustainable mobility. He assists employers and governments in achieving sustainability goals concerning mobility. This could involve promoting cycling and implementing shared mobility or Zero Emission Urban Logistics, always with a broad perspective and a connecting approach. Paul was involved in establishing the Institute for Sustainable Mobility and served as the program manager for "Het Nieuwe Rijden". He also worked with governments on promoting cycling for a sustainable shift in behavioural change. Before that, he was a supply chain manager in the aviation, food, pharmaceutical, and automotive industries. He had been working with 3PM for several years and became a partner in early 2019.
Laurens (1981) connects 3PM with the creative world. Thanks to his background in the creative sector, he translates our ideas and ambitions - as well as those of our clients - into new solutions. He developed, together with Soigneur Agency, the Fietspas010, the ‘ikfietsbeschaafd’ campaign and podcast series ‘Het Fietspadgesprek’. He founded Rodesk 2012, a digital design agency specialising in UX design. At the end of 2019, he sold Rodesk to focus on sustainable mobility and fully promote cycling.
Roel (1967) holds a degree in econometrics. The hard side of the economy, we could say. He learned to create models and forecasts of transportation flows. But above all, he knew how to analyse effectively, draw connections, and make complex issues understandable. Roel knows his way around numbers. But he is also happy to write things down for you. Even more so, he prefers to assist you in getting your people to work sustainably and healthily. In his first job at Rijkswaterstaat, he worked on calculations for the Betuweroute and the locks of IJmuiden. After that, mobility remained his area of expertise at KPMG. He worked on consulting projects involving market liberalisation in public transportation and the merger between NS Cargo and Deutsche Bahn.
Sustainability. More specifically, sustainable mobility. Tobias’ (1977) favourite topic. The knowledge that travelling can be a lot smarter and cleaner. During his Technical Public Administration study at the University of Twente, he specialised in the societal impacts of mobility. How do we move around, and what does that mean for us and our environment? He learned how to develop robust business cases and cost-benefit analyses for these matters at the economic consulting firm Decisio in Amsterdam. His focus moved to employee mobility. He helped hundreds of employers with his team - from production companies to non-profit organisations - with commuting to and from work questions. He left Decision in 2012 to work together with Roel, the foundation of 3PM.