Roel
Lenoir

Partner & consultant

Roel focuses on content. When it comes to business travel and commuting to and from work, he knows all the ins and outs - and if he doesn’t, he feels he should. He's also quite proficient in tax matters.

Roel (1967) holds a degree in econometrics. The hard side of the economy, we could say. He learned to create models and forecasts of transportation flows. But above all, he knew how to analyse effectively, draw connections, and make complex issues understandable. Roel knows his way around numbers. But he is also happy to write things down for you. Even more so, he prefers to assist you in getting your people to work sustainably and healthily. In his first job at Rijkswaterstaat, he worked on calculations for the Betuweroute and the locks of IJmuiden. After that, mobility remained his area of expertise at KPMG. He worked on consulting projects involving market liberalisation in public transportation and the merger between NS Cargo and Deutsche Bahn.

“Cycling is a big thing for me. In addition to those of my family members, I have seven bikes in the garage, and together, they cover more kilometres per year than my car. Whenever I hear a freewheel clicking, I always have to take a look to see which bike is passing by. And if it were up to me, every blog post at 3PM would be about bikes. I really believe the bicycle is the answer to all world problems.”

Colleagues

Stan

Pepels

Consultant

Els

Vegter

Consultant

Paul

Hoffschult

Partner & consultant

Laurens

Boex

Partner & consultant

Tobias

van den Briel

Partner & consultant

Close

Cookie settings

By clicking “Accept Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Accept Cookies

Stan

Pepels

Consultant

With a passion for sustainable urban development and cycling mobility, Stan (2000) pursued his studies in Spatial Planning and Landscape Architecture at Wageningen University, followed by a Master's in Urban Environmental Management.

During a semester in Porto, he discovered the vast differences in cycling culture and infrastructure compared to the Netherlands. This raised a key question for him: how can more people in cities like Porto be encouraged to cycle? He firmly believes that cycling not only contributes to physical and mental wellbeing but also has a significant impact on the climate and economy. His interest led him to an internship at BYCS, an NGO that promotes cycling worldwide, where he worked as an active mobility intern on projects aimed at increasing bicycle use. Now, he continues this passion at 3PM, where he supports the team in addressing mobility challenges, with a specific focus on the role of cycling.

“Cycling is so much more than a means of transport. It is a key to a healthier, cleaner, and more social city. I look forward to contributing my knowledge and experience to sustainable mobility solutions at 3PM.”

Els

Vegter

Consultant

Els is a strategic thinker and is aware of complex organisations' operational side. For her, bridging vision and policies with the daily reality of people, processes, and systems is the art of developing genuinely effective mobility policies.

Els (1979) found her way into the HR world after studying cultural anthropology and following HR training. She specialised in the more 'hard' side of HR. Processes, systems and data. Ensuring that the fundamentals for employees are well-organised smartly. She first got involved in mobility on her HR agenda at the OLVG hospital in Amsterdam. Innovative mobility policies became an important employment condition due to a growing shortage of healthcare professionals and an overheated housing market in a city as Amsterdam. Under Els' HR Services Manager leadership, a new mobility policy was developed in 2021. Her interest and enthusiasm for the field of mobility, as well as her collaboration with 3PM, were born here. She has been working as a consultant for 3PM since 2023.

"Ik ben een fanatieke woon-werk fietser. Al 15 jaar fiets ik minstens 20 kilometer per werkdag. Ooit maakte ik een kort uitstapje naar een baan met een leaseauto en sindsdien weet ik dat ik de voordelen van elke dag buiten zijn, bewegen en een voorspelbare reistijd nooit meer wil missen. Een fiets is voor mij overigens puur een vervoermiddel. Voor sport of hobby zul je mij niet op een fiets zien"

Paul

Hoffschult

Partner & consultant

Paul connects people and ideas. He navigates change processes around mobility for employers and governments while keeping the content in focus. He utilizes his extensive knowledge of mobility and his network within shared mobility, sustainable logistics, and mobility consultancy for employers.

Paul (1973) is a business-savvy consultant in sustainable mobility. He assists employers and governments in achieving sustainability goals concerning mobility. This could involve promoting cycling and implementing shared mobility or Zero Emission Urban Logistics, always with a broad perspective and a connecting approach. Paul was involved in establishing the Institute for Sustainable Mobility and served as the program manager for "Het Nieuwe Rijden". He also worked with governments on promoting cycling for a sustainable shift in behavioural change. Before that, he was a supply chain manager in the aviation, food, pharmaceutical, and automotive industries. He had been working with 3PM for several years and became a partner in early 2019.

“Like Tobias, Laurens, and Roel, I greatly advocate the bicycle. In 2019, I even participated in the Marmotte. But I can certainly say that I stand out from my colleagues: I’m flying!”

Laurens

Boex

Partner & consultant

Laurens’ current work focuses on providing mobility advice to employers aimed at sustainability. Additionally, he is focusing on governmental bicycle policies.

Laurens (1981) connects 3PM with the creative world. Thanks to his background in the creative sector, he translates our ideas and ambitions - as well as those of our clients - into new solutions. He developed, together with Soigneur Agency, the Fietspas010, the ‘ikfietsbeschaafd’ campaign and podcast series ‘Het Fietspadgesprek’. He founded Rodesk 2012, a digital design agency specialising in UX design. At the end of 2019, he sold Rodesk to focus on sustainable mobility and fully promote cycling.

“I want to contribute to a future-proof society, and mobility plays a significant role. My driving force is focused on active mobility and the contribution this can make to everyone commuting to work. I wanted to explore this further, and the collaboration with 3PM felt like a logical step. I am most interested in the behavioural aspect of mobility and how we can positively impact travel behaviour to create a more social and healthier world."

Roel

Lenoir

Partner & consultant

Roel focuses on content. When it comes to business travel and commuting to and from work, he knows all the ins and outs - and if he doesn’t, he feels he should. He's also quite proficient in tax matters.

Roel (1967) holds a degree in econometrics. The hard side of the economy, we could say. He learned to create models and forecasts of transportation flows. But above all, he knew how to analyse effectively, draw connections, and make complex issues understandable. Roel knows his way around numbers. But he is also happy to write things down for you. Even more so, he prefers to assist you in getting your people to work sustainably and healthily. In his first job at Rijkswaterstaat, he worked on calculations for the Betuweroute and the locks of IJmuiden. After that, mobility remained his area of expertise at KPMG. He worked on consulting projects involving market liberalisation in public transportation and the merger between NS Cargo and Deutsche Bahn.

“Cycling is a big thing for me. In addition to those of my family members, I have seven bikes in the garage, and together, they cover more kilometres per year than my car. Whenever I hear a freewheel clicking, I always have to take a look to see which bike is passing by. And if it were up to me, every blog post at 3PM would be about bikes. I really believe the bicycle is the answer to all world problems.”

Tobias

van den Briel

Partner & consultant

Tobias enjoys focussing on the more complex and strategic mobility challenges employers are facing. He specialises in developing new mobility policies for large employers, from start to finish, from the business case to implementation.

Sustainability. More specifically, sustainable mobility. Tobias’ (1977) favourite topic. The knowledge that travelling can be a lot smarter and cleaner. During his Technical Public Administration study at the University of Twente, he specialised in the societal impacts of mobility. How do we move around, and what does that mean for us and our environment? He learned how to develop robust business cases and cost-benefit analyses for these matters at the economic consulting firm Decisio in Amsterdam. His focus moved to employee mobility. He helped hundreds of employers with his team - from production companies to non-profit organisations - with commuting to and from work questions. He left Decision in 2012 to work together with Roel, the foundation of 3PM.

“I am not as fanatic about cycling as the others at 3PM. For example, I have no idea what a Sturmey-Archer hub is. But I do thoroughly enjoy my Stromer, a speed pedelec. It enables me to attend all my appointments in the area by bike—such freedom. Never again depending on traffic, but just go! For appointments beyond the reach of my speed pedelec, I use the combination of train and OV-fiets as much as possible."